The perfect hair tie for all your curls .
PUVI strives to make simple, beautiful products that seamlessly fit into your everyday life. Forever elevating the daily experience and making life more delicious. Our first product is the PUVItie- a patent-pending, adjustable, all-silk hair accessory.
Latest Collection
Transform your hair with our bestselling PUVItie.
The Process
The PUVItie has NO ELASTIC and is designed to secure curls in a way that prevents creasing and breakage, while still achieving a slicked back look.
How to use the PUVItie
Check out our how-to video.
About PUVI
Founded in 2012, PUVI is a Black woman-owned company that strives to make simple, beautiful products that seamlessly fit into your everyday life. Forever elevating the daily experience and making life more delicious. Our first product is the PUVItie- a patent-pending, adjustable, all-silk hair accessory. PUVIties are designed in New York City and manufactured in Detroit, Michigan by a woman-owned company.
A New York native and the daughter of Costa Rican immigrants, founder Daniella Henry is a former performing arts school kid and an attorney by trade who has had an extensive career in energy policy, climate resilience and social justice. PUVI combines her love of problem-solving and innovation with her passion for creating beautiful things. But really, she just loves a good slicked back bun.