PUVI.
PUVI. What is that? We get that all the time. Aside from being the company that will change your life, a.k.a. hair routine, it is a combination of two of our founder’s favorite phrases. Pura Vida and Puerto Viejo. Pura Vida aka Pure Life, is the national phrase of Costa Rica. Daniella’s parents are from Costa Rica and spoiler alert, like the rest of Latin America, there are black people in CR. In any event, she thinks everyone should embrace a bit of the Pura Vida lifestyle. Puerto Viejo is one of her favorite beaches in Costa Rica. The most beautiful beaches and people in CR can be found on the Caribbean coast and no other place exemplifies the Pura Vida feeling like Puerto Viejo. From these two things you get PUVI. We hope when you think of PUVI, you think of the beach, sunshine, happiness and freedom.
