PUVI. What is that? We get that all the time. Aside from being the company that will change your life, a.k.a. hair routine, it is a combination of two of our founder’s favorite phrases. Pura Vida and Puerto Viejo.

This collection is pretty special to me, and not just because it represents the reset button on my vision. A back to basics if you will, but it also came together on a trip. Aren't those the best? When you're on vacation, and everything comes into focus?